Embossing is a technique that can be used to add a subtle dimension to any communication material.
Embossing applies a raised relief or design to the paper surface that resembles engraving, but without the ink color. This process starts with a block or die that is acid-etched to produce the particular design or lettering. The design is then applied using an un-inked block combined with heat, which actually stretches the paper around every shape and crevice, producing the raised effect.
You can produce a variety of effects with single, multi-level, round, and beveled embossing, as well as debossing, a reverse of the embossing process for an indented image. All these techniques entail stretching the paper, which ultimately makes the embossed images and lettering appear smaller.