Williams Mullen Rebrands with ASL

In 2012, Williams Mullen, a 250+ attorney law firm headquartered in Richmond, WilliamsMullenVirginia, initiated a project to “rebrand” the firm which included creating a new logo design and tagline and introducing a new suite of stationery and other printed items.

The previous logo and tagline had been developed and introduced quite a few years earlier and no longer resonated with clients. The firm adopted a tagline to clearly reflect what its clients – both internal and external – believe is its core value and what differentiates it from other law firms.

About a year prior to the actual rollout of the new brand and tagline, the firm kicked off the project by enlisting the services of a design agency. The first steps in the project were to conduct a series of interviews with attorneys and other employees at the firm, as well as a number of clients, and then develop several different options for the new logo and tagline.

When the design and tagline were finalized, the firm brought ALL-STATE LEGAL into the project. As the firm’s exclusive stationery provider for many years, we understood the firm’s goals and produced numerous press proofs of the different stationery items for the firm to review and approve. Once the final designs were approved, we printed all of the items for the initial rollout and delivered them to the firm in accordance with the project plan specifications – on time and within budget.

Following the initial rollout, Doug Gardner, the ALL-STATE LEGAL Sales Representative responsible for the Williams Mullen account, continued to meet with his Marketing and Purchasing contacts at the firm to fine tune the ordering and distribution process and to provide advice on additional tweaks to the design that might enhance specific elements of the stationery suite. At the same time, the firm was continuing to collect feedback from firm members on potential adjustments and refinements to the new design.

Based on the feedback collected, the project team made refinements to the design. We then produced press proofs so that the project team could validate the adjustments to the design, which included sizing and placement of various elements. In addition to producing the press proofs, our internal typesetting and design team made several key recommendations regarding typesetting and layout that ultimately were adopted by the firm.

Rather than destroy the old letterhead we had in storage at our facility for the firm to release as needed, we were able to re-purpose the obsolete letterhead by cutting it down and binding it into memo pads – resulting in significant cost savings for the firm.

in their words
“I needed Doug’s guidance on how to incorporate our vision of things – for example the size and position of the logo on the envelopes. It was really helpful to get his input and expertise on mail standards and what other firms were doing.

“ALL-STATE LEGAL had at least 5 people working directly on our project. The team was a great help – always there when I needed them with quick replies to emails and quick answers to my questions.

“I would be very comfortable referring ALL-STATE LEGAL to another
firm that is going through a rebrand project.”
Brian Tomlinson, Purchasing Manager

“When I was first introduced to ALL-STATE LEGAL, Doug showed me a lot of samples of what other law firms were doing with stationery – from the traditional and conservative to the modern and progressive. He is always coming to us with new ideas.

“As the new brand evolved and we went through different iterations of our printed materials, ALL-STATE LEGAL was able to process orders and produce new materials very quickly.

“We need to have a print partner that is flexible and able to adapt with us, and ALL-STATE LEGAL has consistently done that.”
Tyler Harris, Marketing Manager

Planning a merger, rebrand, office move or just want to experience the ASL difference.  Call your ASL account manager today at 800.222.0510.

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The Sterne Kessler Vizibility QR Code Integration

In 2010, Sterne, Kessler, Goldstein & Fox initiated a multi-phased project to refresh the look of its printed materials.  The initial phase of the project involved redesigning and reproducing the firm’s engraved letterhead.  The second phase was focused largely on redesigning the firm’s business cards.

The firm initially wanted to print personalized QR codes on the back of each business card that would link to a v-card (one dimensional contact information).  After being introduced to Vizibility, Sterne, Kessler, Goldstein & Fox opted to incorporate the more robust QR code solution – the Vizibility Mobile Business Card solution.

the why: The firm’s objective was freshening its image to keep pace with its sophisticated high tech intellectual property practice.  Adding QR codes with links to the Vizibility Mobile Business Card technology was a natural fit.  QR codes represent cutting edge technology which serves to bolster the firm’s image among the most technologically advanced and sophisticated firms in the legal marketplace.

the how: Sterne, Kessler, Goldstein & Fox and their ALL-STATE LEGAL Sales Representative, Grant Tschudy, worked together to produce and roll out an entirely new stationery suite.  When it came time to work on the second phase, the firm’s business cards, Grant and Tammy discussed that while her committee was divided about the concept of using QR codes on business cards, several partners independently approached the marketing team and inquired about QR codes after seeing them on other business cards and marketing materials.  This prompted additional research and discussion.

When the Vizibility Mobile Business Card technology was introduced, Sterne, Kessler, Goldstein & Fox’s marketing team immediately recognized the value of the Vizibility Code and the fit with their image and culture.    Their only concern was whether or not the work necessary to create the Vizibility mobile business card was in any way redundant to their ongoing efforts to build a mobile-ready website.  We were able to show the firm that the mobile business card solution was not in conflict with, but rather complemented, its efforts to build a mobile website.

the outcome:  Within a few days, Sterne, Kessler, Goldstein & Fox elected to purchase the Vizibility solution, and to add a Vizibility QR code to the back of its redesigned business cards.  ALL-STATE LEGAL seamlessly coordinated the exchange of information necessary to produce both the Vizibility mobile business card and the engraved and printed business cards.

We did this by creating a single spreadsheet designed to capture all necessary employee data in one concentrated effort.   We then integrated all of this  nformation into both the Vizibility platform and our online ordering platform so that the firm would have the ability to view complete business card templates, with Vizibility QR codes, and begin placing reorders online almost immediately following the rollout of the new printed business cards.

Ultimately, ALL-STATE LEGAL successfully completed the project – data collection, QR code production, seamless integration with Vizibility to create the mobile business cards, production of the engraved and printed business cards, construction of the online ordering platform, and delivery to the off-site meeting and the firm’s office location – within budget, on time, and to the firm’s complete satisfaction.

in their words:

“I couldn’t see a downside to adopting QR codes, especially for a firm like ours.  As an intellectual property firm, we understand and embrace technology and we want to be seen as tech forward.  Vizibility provides us with a perfect opportunity to do just that at a reasonable cost.

The most challenging and time-consuming part of the project was coming to an agreement within the firm about how the business cards should look.  Once we decided on a design, the implementation of the QR codes and the printing of the business cards was the easy part.  Everything went smoothly.  ALL-STATE LEGAL did the heavy lifting by importing all of the information that was needed to print the business cards and create the Vizibility mobile business cards, which allowed me to focus on the ‘surprise’ rollout to our partnership.

You have to find people you can trust because you can’t be in control of every detail yourself.  Grant understands what’s going on at our firm, and he knows what we need.  I invited him to join me at the rollout of the new business cards to the partnership because I wanted to demonstrate that he and ALL-STATE LEGAL are important business partners for the firm.”

Want to see a sample of the Sterne Kessler QR Code? Visit www.aslegal.com/SterneKessler or to see a live sample, send your request to email@aslegal.com.

How can you avoid the lost productivity of the cold and flu season?

It’s that time of year again – cold and flu season.  Although most of us would prefer if our coworkers stayed home and used their sick days, we know that this isn’t always possible given the deadlines and pressures that are the reality of today’s business world.  A recent study estimated that the flu alone results in approximately 70 million missed work days and nearly $10 billion in lost productivity in the U.S. each year.

For small businesses faced with smaller staffs and limited resources, this can have a significant impact on the bottom line.  So how can you promote a healthier office environment to avoid lost productivity?  Here are some quick, easy, and affordable things that you and your firm can do:

  1. Wash your hands with warm water and soap several times throughout the day including after using the restroom, after handling community coffee pots or microwaves, after eating, and after using office equipment such as copiers and printers.
  2. Provide anti-bacterial soaps in restrooms and kitchens.
  3. Use paper towels in bathrooms and kitchens instead of cloth/reusable towels – germs can live for hours on towels.
  4. Keep a bottle of hand sanitizer at your desk at all times.  Offer to purchase small bottles for all employees to keep in their personal work areas.
  5. Provide hand sanitizer in common areas – especially restrooms, kitchens, copy/print areas, and conference rooms.
  6. Distribute a container of antibacterial wipes to each employee and encourage them to wipe down desks, phones, and computer keyboards each night to clean away any germs or viruses that could have spread throughout the day.
  7. Make tissues available in all conference rooms and common areas.  You can also provide one box of tissues to all employees for their work areas to further encourage healthy habits.                                                                                                                   
  8. Suggest that your employees store personal writing implements in their desks, but keep a separate jar of pens and pencils in the open for client or coworker use.  Avoiding sharing writing implements will help stop the spreading of germs.
  9. Cough and sneeze into your arm or sleeve to avoid spreading germs further throughout your body and onto other objects that you may touch.  Wash your hands immediately or put hand sanitizer on them.
  10. Encourage employees to stay home when they are ill by offering sick time or allowing employees to work from home.  If you are a manager or owner, be sure to follow your own rules and stay home if you are ill.
  11. Distribute and post “Healthy Office Rules” to encourage all employees to keep your office environment safe and germ-free!

Additional Information

ASL is committed to helping firms of all sizes keep their offices running at top productivity.  

Whether it’s the efficiency of ordering all your materials with one call, ordering online from the office or from the home office, or providing a wide selection of cleaning supplies and sanitizers, ASL can help.

To keep your firm healthy, simply visit www.aslegal.com and search “antibacterial” and “disinfecting.”