In 2010, Sterne, Kessler, Goldstein & Fox initiated a multi-phased project to refresh the look of its printed materials. The initial phase of the project involved redesigning and reproducing the firm’s engraved letterhead. The second phase was focused largely on redesigning the firm’s business cards.
The firm initially wanted to print personalized QR codes on the back of each business card that would link to a v-card (one dimensional contact information). After being introduced to Vizibility, Sterne, Kessler, Goldstein & Fox opted to incorporate the more robust QR code solution – the Vizibility Mobile Business Card solution.
the why: The firm’s objective was freshening its image to keep pace with its sophisticated high tech intellectual property practice. Adding QR codes with links to the Vizibility Mobile Business Card technology was a natural fit. QR codes represent cutting edge technology which serves to bolster the firm’s image among the most technologically advanced and sophisticated firms in the legal marketplace.
the how: Sterne, Kessler, Goldstein & Fox and their ALL-STATE LEGAL Sales Representative, Grant Tschudy, worked together to produce and roll out an entirely new stationery suite. When it came time to work on the second phase, the firm’s business cards, Grant and Tammy discussed that while her committee was divided about the concept of using QR codes on business cards, several partners independently approached the marketing team and inquired about QR codes after seeing them on other business cards and marketing materials. This prompted additional research and discussion.
When the Vizibility Mobile Business Card technology was introduced, Sterne, Kessler, Goldstein & Fox’s marketing team immediately recognized the value of the Vizibility Code and the fit with their image and culture. Their only concern was whether or not the work necessary to create the Vizibility mobile business card was in any way redundant to their ongoing efforts to build a mobile-ready website. We were able to show the firm that the mobile business card solution was not in conflict with, but rather complemented, its efforts to build a mobile website.
the outcome: Within a few days, Sterne, Kessler, Goldstein & Fox elected to purchase the Vizibility solution, and to add a Vizibility QR code to the back of its redesigned business cards. ALL-STATE LEGAL seamlessly coordinated the exchange of information necessary to produce both the Vizibility mobile business card and the engraved and printed business cards.
We did this by creating a single spreadsheet designed to capture all necessary employee data in one concentrated effort. We then integrated all of this nformation into both the Vizibility platform and our online ordering platform so that the firm would have the ability to view complete business card templates, with Vizibility QR codes, and begin placing reorders online almost immediately following the rollout of the new printed business cards.
Ultimately, ALL-STATE LEGAL successfully completed the project – data collection, QR code production, seamless integration with Vizibility to create the mobile business cards, production of the engraved and printed business cards, construction of the online ordering platform, and delivery to the off-site meeting and the firm’s office location – within budget, on time, and to the firm’s complete satisfaction.
in their words:
“I couldn’t see a downside to adopting QR codes, especially for a firm like ours. As an intellectual property firm, we understand and embrace technology and we want to be seen as tech forward. Vizibility provides us with a perfect opportunity to do just that at a reasonable cost.
The most challenging and time-consuming part of the project was coming to an agreement within the firm about how the business cards should look. Once we decided on a design, the implementation of the QR codes and the printing of the business cards was the easy part. Everything went smoothly. ALL-STATE LEGAL did the heavy lifting by importing all of the information that was needed to print the business cards and create the Vizibility mobile business cards, which allowed me to focus on the ‘surprise’ rollout to our partnership.
You have to find people you can trust because you can’t be in control of every detail yourself. Grant understands what’s going on at our firm, and he knows what we need. I invited him to join me at the rollout of the new business cards to the partnership because I wanted to demonstrate that he and ALL-STATE LEGAL are important business partners for the firm.”