Rees Broome, PC Office Relocation & Vizibility QR Code Integration


Earlier this year, Rees Broome, a 37 attorney firm in Virginia and Maryland, relocated its headquarters to a new location in Tysons Corner, Virginia. In preparation for the move, ALL-STATE LEGAL worked with the firm to reprint all of its stationery and other printed materials, and to replace any address-specific office products (e.g., stamps, specialty files).

The decision to relocate was driven, to some degree, by the construction of a new  commuter train station in close proximity to the new office location. With the construction expected to take a year to complete, Rees Broome had about a full year’s lead time to plan the move.

Ed Lyons, Rees Broome’s ASL Field Sales Representative, worked with the firm’s relocation team to sketch out a preliminary plan for replacing all of the firm’s stationery (e.g., business cards, letterhead, envelopes) as well as any other address-specific filing and office  products. Among other recommendations, Ed suggested that the project to reprint the firm’s stationery begin at least 3 to 4 months in advance of the move to ensure the
smoothest possible transition. The firm agreed to the proposed timeline and Ed immediately engaged ASL’s graphics project management team to lead the project.

As the specifications for the revised stationery were being finalized, Ed introduced the concept of QR codes to the firm and explained that the optimal time to add them to business cards would be during the relocation project, when all of the firm employees’ business cards were being reprinted. Rees Broome embraced the concept. Adding QR codes meant that the firm would have to alter the layout of its business cards to make
room for the code. To assist the firm in making this decision, ASL provided more than a dozen different options for the new design.

Though all of the materials were produced on schedule, stored in our warehouse and ready for delivery in July for the late August move, Ed wanted to give the firm peace of mind that
the reprint phase of the relocation project would go smoothly. He worked with the ASL project team to put together a “care package” that included all of the business cards, a few reams of letterhead, a box of envelopes, and a box of labels, which we shipped to the firm’s prior address so they would have it on hand and wouldn’t be concerned about taking delivery of the new items in the midst of the actual move.

After the move was completed, Rees Broome challenged ASL to create a cost efficient yet impactful announcement that could be sent to clients. After reviewing a selection of several different concepts, the firm chose to print a move announcement designed to fit in a standard envelope so it could be mailed with billing invoices.

With one year to plan and four months to execute, Rees Broome relied on ASL’s client service and project management expertise to help design and produce all of the firm’s new items, assist with all of the logistics involved with producing the items, and ultimately store and deliver all the materials when it was most convenient. Rees Broome remains a satisfied ASL client, continually relying on us as a resource for their unique product needs, including stationery and other printed items, as well as legal specialty filing solutions.

“We had about a year’s lead time on our move, and Ed recommended that we start the project about 4 months in advance. Ed was hands-on right from the start, and it was the smoothest process possible all the way through. We needed everything associated with our office to be updated – business cards, letterhead, envelopes, stamps – and ALL-STATE LEGAL produced and delivered every item.

ALL-STATE LEGAL sent us a single box of every new item in advance of the move so that we could hit the ground running at our new location, and then once we were in the new space, everything else showed up perfectly, as planned.

If anyone else in my position at a law firm was planning anoffice move, and needed to replace all of its stationery andother address-specific office products, I would recommend ALL-STATE LEGAL 100%.”Joseph Jay, Facilities Manager

To view the Rees Broome materials, visit us at http://www.aslegal.com/ReesBroome

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