Bass Berry & Sims PLC
In late 2009, Bass Berry & Sims PLC embarked on a complete identity change and rebranding project to coincide with the move of its headquarters to a new office location in downtown Nashville. A driving force behind the firm’s decision to relocate was its commitment to the environment – the new building location was on the cutting edge in terms of its “green” features.
Bass Berry challenged its graphic design agency to stay true to this environmental commitment in its design of the new identity and the individual specifications of printed items. One of the items that the firm was instantly attracted to was expandable portfolio due to its blend of practical functionality (e.g., the expansion and the flap with the Velcro fastener) and richness of design. When presented with a sample of the rich brown recycled paper stock, Bass Berry was sold on the concept.
The portfolio is just one component of a full suite of new branded print products that ASL produced for the firm. The full suite also includes letterhead, envelopes, business cards, note cards, and presentation folders that fit perfectly in the portfolio.
Business Cards – Printed
#10 Envelopes – Engraved
Mailing Labels – Printed
Mailing Envelopes – Engraved & Printed
Note Cards – 2 kinds – and Envelopes
Printed Report Covers